WHY SHOULD I BOTHER?

Your uniform is important as it’s an extension of your brand. By choosing carefully, you can create a team environment that also furthers your branding strategy.

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The wise adage, “You never get a second chance to make a first impression,” plays a critical role in every business. From corporate empires to coffee shops, many business owners are choosing to implement a corporate uniform to present a flawless first impression. Helping your staff exude a professional appearance corporate uniforms can not only boost the morale of your employees, but also solidify your branding strategy in the eyes of your customers.

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Not only does your branding strategy and corporate appearance benefit from uniforms, but your employees enjoy several advantages. Corporate uniforms help bond individuals with their team. Every person working at a coffee shop, business centre, or supermarket wants to feel like they belong to a strong and successful team. Corporate uniforms make employees feel valued, needed, and motivated to be more productive.

In addition, stylish corporate uniforms save your employees both time and money by allowing them to fully focus on their job responsibilities.

 

What to Consider When Choosing Your Corporate Apparel:

 

Practicality & Material Type:

It is of great importance that your corporate uniforms are functional as well as fashionable. You want to ensure that your employees can move around comfortably, and that the uniforms will maintain a sharp appearance. Nothing worse than having a shirt that gets too hot for those hands on workers. In this instance a dri fit/mesh type poly material would be light and advantages.

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Aesthetic Appearance:

Choosing stylish corporate uniforms not only make the apparel enjoyable for your employees to wear, but it also exudes sophistication for your company. Think about your branding strategy, and how it would be best to portray that appearance. Do you want to portray chic luxury, or casual relaxation? Before implementing corporate uniforms, consider taking a survey of what your employees would like. By incorporating your staff into the process, you foster further employee ownership of the idea among your employees.

 

Colour & Theme:

If your company already has specific colours associated with the branding strategy, you may want matching corporate uniforms. On the other hand, you can use colour to make a bold statement about your business. Corporate uniforms in loud colours make customers think modern thoughts.

 

Logo Branding Method & Placement:

Left Chest (when wearing the shirt) is most common practice and that’s how the All Black wear it! Enough said really! But right chest, sleeves and back centre shoulder are also popular additional positions. Embroidery, screen print and digital print are popular branding methods. 

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Get in touch and lets make it Brandtastic!